General Purpose Reloadable: Check Cashers

The Client: A leading Money Service Business (check casher) with more than 2,000 locations.

The Problem:  Money Service Businesses (MSBs), which have long been a primary source of financial services for consumers who are underserved by traditional banks, were experiencing increasing competition.  In the face of alternative products from a variety of retail outlets, they needed a flexible, integrated prepaid card solution that fit their specific business model and technology by:

• Providing compliant access to cards 
• Reducing internal overhead and fraud; and
• Offering consumers superior value over cards available elsewhere.

The Solution:  Brightwell Payments partnered with the client to understand their challenges, designing a solution that met their goals:

• Drive customer loyalty;
• Increase revenues; and
• Reduce cash handling requirements.

The Result: Since 2004, our integrated general purpose reloadable (GPR) card product solutions have allowed our MSB clients to sell premium-branded, exclusive card products that are compliant and offer instant-issue capability.